by Murali Sitaram, vice president and general manager, Cisco Enterprise Collaboration Platform

“Next generation workspace”, “desktop of the future”, the employee workbench”. These are the kinds of tems that we’re hearing customers, partners, and analysts talk about, and they all point to the rapid emergence of Enterprise Social Software as the next big collaboration market transition. For most organizations, when it comes to the adoption of ESS, the question isn’t if or when, but rather how. How will ESS integrate with their business processes? How will they get their people to change their behaviors and adopt a new way of getting work done? Above all, how will enterprise social software add value to (not replace) the collaborative tools and technologies in which they’ve already invested?